Mobile Privacy – the title itself says it all

Mobile advertising has become a hot button topic between marketers and consumers around the world. It is safe to say that there will be some changes made to web agreements, however, is it fair as a marketer to be restricted from being able to reach people who agreed to being reached out to?

Google Privacy

In Google’s Advertising section of its Privacy and Terms section clearly lays out what account holders are signing up for, and that it was how you can continue having access to Google’s website and services without paying a fee.

“Advertising keeps Google and many of its websites and services you use free of charge.”

Consumers are claiming to feel violated by the constant following of advertisements and information being collected on behalf of obtaining financial gain. Retargeted Surprise

I too find it funny that immediately after I was tagged in an Instagram post about being engaged that I began to see gift registry advertisements almost immediately.

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However odd and alarming this was to me, I understood that by agreeing to Instagram’s Privacy and Terms policy, that I was allowing them access into my life. Isn’t that the point of social media anyway? To share life’s events with others? If so, why aren’t advertisers allowed to know when you’re engaged, getting a promotion, moving, or having a baby?

A few solutions have been considered.

A classmate has informed me of Australia’s advertising and privacy laws:

Australia

In 2014, Google tested paying to surf ad free (like Pandora and Spotify). Under the experiment, people payed $1 to $3 per month and see a thank-you note on websites instead of an advertisement. The money goes to the participating websites, and the more a person pays the less advertisements they will see.

Where do you all foresee this going? Which solution do you like better?

Loyal and Lazy

Recently, I have been hearing about this Amazon Dash button. As a marketer, I believe this is a major opportunity for common household brands. Tide, Nature Valley, Huggies, and more are just a few brands that have made their mark on the Amazon Dash website. Amazon Dash

The idea is to set the dash buttons all around your house in places where you know you may be running out of items that are just hard to remember to get while you’re out. As a marketer, allowing yourself to be present inside consumer’s homes where they have 24 hour access to ordering your product, is a great way to get people to purchase your product  Dash

without considering price matching, product comparison, coupons, sale items etc. Once a person purchased your product’s dash button. That’s most likely what they’ll be using. While it still takes a couple of days to actually receive the product (think Amazon Prime, not Prime Now), I’m sure it is much easier to hit the toilet paper button instead of having to remind yourself to pick up some on the way home. This type of emerging media speaks volumes to the future of marketing. Marketers have been making their way into consumer’s homes through the internet, television, newspapers, and magazines for over 50 years, but now they are more evident and accessible. Food deliveries can be made easier ( consider Domino’s zero click app turned into a button), the Avon lady can arrive in minutes. It’s a very innovative way to get people on your brand’s side, but does it make shoppers lazy?

I don’t foresee coupon clipping, bargain shopping, or price comparing lasting very long when people have the brands they need in their own home. How will this shape competitive pricing and marketing?

Does Social Media Affect SEO?

If you’re reading this, you probably already know that social media has a hand in your search engine optimization, but how much of an affect does it really have? People turn to  search engines today the way they used to with the yellow pages – for locating businesses to provide a service for them or to shop with them. For SEO to work for businesses, web content is what drives users to their site. The more relevant terms their site provides, the higher up on search engines’ radar it will be.

However, Mike Cutts, a an American software engineer – formerly at Google, explains that Google does not incorporate social signals into ranking factors.

I tested this theory by using my consumer mindset to choose words that I would search if I were a consumer looking for a local plumber or electrician to do work around the house. Below are the results when searching the phrase, “electricians 30303”

Google

No social networks came up on the first page however, if I were to choose a specific electrical company to search reviews and feedback on, this would be the time that social media would take into effect. So what am I trying to say?

Kalahari

SEO is important to businesses because it is how the most relevant websites appear when a consumer is looking for a specific product or service. Including as many adwords as possible into a website to develop relevant content will help search engines find your business. What happens next is up to the you. The right website layout will provide consumers informative, engaging, and relevant elements to fulfill the needs of wants of the search. The right social media accounts personalize, invite discussion, and provide real reviews. Once a consumer reviews this information (because they will), you have successfully converted a simple internet search into a lead.

How do you think the future of emerging media will shape the way SEO works?

 

360 Degrees of Advertising

This year, Samsung and LG both launched new devices being sure to include their new 360° camera attachment accessory to its promotional content. While these devices are mostly being advertised as consumer-use products, how long before they start selling advertising space to businesses? I believe these can be used as great marketing tools as well. Imagine:

You’re following the newest restaurant in your neighborhood on Facebook or Instagram. Both social networks just released their latest update to allow 360 degree video viewing. The restaurant posts a visually appealing photo/video of the restaurant decor, ambiance, and right there in your lap is a scrumptious plate of the latest dish or dessert. While you can’t smell it or see it, there’s a description attached and of course your imagination can take you places far beyond what anyone else says or does can.

The same scenario for the latest model of a car- with its leather interior, updated dash board, and high-tech driving ability.

Are you seeing the same future as me? If so, what ways do you foresee 360 cams being used in advertising?

Did You “Like” it or “Angry Face” it?

While I liked learning about the Internet of Things and Enchanted Objects, predicting the future makes my brain hurt, so we’ll talk about the past today.

Recently Facebook announced it will be rolling out its new emoticons to go in addition to the “Like” button on Facebook. While this marks a momentous occasion for our Facebook users, how is this going to work in the favor of advertisers and social media marketers who already have a hard enough time keeping the negativity off of their pages?

Smallbiztrends.com discusses some ways to make Facebook Reactions work for your business.  The article encourages businesses to invite customers to offer their feedback during the rollout of new products or advertising campaigns. I think this is a great idea considering the magical thing about social media marketing is it allows the brand to socialize and let customers identify with them. The goal is to build relationships so if a business is encouraging customers to be authentic with them, then they will definitely identify with the brand more. Me personally, I would have been happy with just a “Dislike” button.

 

So how was this posts? FB

 

Lead Generation for the New Generation

Recently, I interviewed for a lead generation software company. Until a former co-worker told me about the company, its software, and how it worked I had actually never come across this topic before. Lead generation, described as the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline by marketo.com, is not a new concept however lead generation software companies are becoming more and more evident to the marketing world. turn-leads-into-sales1

How does it work?

Lead generation software allows for businesses to turn website passers-by into actual sales leads. Without lead generation software, a potential customer can come to your business’s web page, look around, and move on the next. While they may or may not be considering your products for their services, you will never know unless they try to contact you directly or fill out the section that requests their contact information so that you may reach out to them. The same technology to see “Who’s Viewed Your Profile” on LinkedIn is going to allow business owners to follow up on solid leads to increase sale.

You can even customize what you want your software to report. Is it names and titles, business information, business location and/or addresses…the list goes on.

Is this just what businesses need to take their sales to the next level or is it creepy? Thoughts?

Enjoy an explanation video from Lead Forensics, a lead generation software company that has maintained a reputable brand.

 

 

 

 

Diversity in Media Advertisements

CNBC recently posted an article regarding American families and how they are more receptive to products with more diverse groups of people in its advertisements. The article, written by staff writer Michelle Castillo features a lot of interesting findings:

CNBC

With brands such as Cheerios featuring a mixed-race family in commercials,

Winnie Harlow, a fashion model with vitiligo, being a new spokeswoman for Sprite, Winnie Harlow

and Target’s gay marriage adsTarget Marriage.jpg

it is becoming more and more apparent that businesses want us to know that they are here for us regardless of culture, social status, race, ethnicity, and sexual preference and are willing to stray from mainstream images to get you to believe that. It is a fact that a person is more likely to pay attention to an ad that features someone or something that is relevant to them, but it is also  a fact that is is almost impossible to not offend. The problem most businesses will face is ensuring that their attempt to appeal to the multicultural audiences will not be offensive.

Based on class discussions, here are five things to consider to developing a multicultural media ad:

  1. Conduct research, and lot’s of it!
  2. Avoid stereotypes
  3. Refrain from using slang terms
  4. Pay attention to current events, they could be relevant to your strategy
  5. People want to be treated like people. Verify your ad is all-inclusive, it should be focused on the product not the people.

Another well-done example:

 

 

 

What is Emerging Media?

As an introduction to this blog, I will start off by defining the topic of discussion. “Emerging media” is a term used to describe technological advances that contribute or alter the way media is currently being consumed and communications are performed.If you’re wondering what this has to do with Integrated Marketing Communications, the answer is a lot. Advertisers have taken every new media by storm from television commercials with the invention of the tube, to sponsored searches when attempting to search the web for a service or product, and even advertisements sent directly to cell phone!

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While this is a new and exciting time for advertisers and consumers of the like, one does have to wonder how will businesses be able handle and manage all of the outlets that employees and consumers have to discuss their products and practices? Websites like Yelp, Google, and TripAdvisor allow people to review other people’s experiences at a business before making the decision to try it. This has a major effect on the success of the business, and sometimes the websites have skewed reviews. There are writers who have offered to be paid to write reviews, owners’ friends and family members have tried to report the businesses in good light, even I tried to help one of my business clients by providing a good review for them on Yelp! (Yes, guilty.) How will consumers be able to sort through the clutter of fake and authentic reviews in order to try a business?

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