Mobile advertising has become a hot button topic between marketers and consumers around the world. It is safe to say that there will be some changes made to web agreements, however, is it fair as a marketer to be restricted from being able to reach people who agreed to being reached out to?
In Google’s Advertising section of its Privacy and Terms section clearly lays out what account holders are signing up for, and that it was how you can continue having access to Google’s website and services without paying a fee.
“Advertising keeps Google and many of its websites and services you use free of charge.”
Consumers are claiming to feel violated by the constant following of advertisements and information being collected on behalf of obtaining financial gain.
I too find it funny that immediately after I was tagged in an Instagram post about being engaged that I began to see gift registry advertisements almost immediately.
However odd and alarming this was to me, I understood that by agreeing to Instagram’s Privacy and Terms policy, that I was allowing them access into my life. Isn’t that the point of social media anyway? To share life’s events with others? If so, why aren’t advertisers allowed to know when you’re engaged, getting a promotion, moving, or having a baby?
A few solutions have been considered.
A classmate has informed me of Australia’s advertising and privacy laws:
In 2014, Google tested paying to surf ad free (like Pandora and Spotify). Under the experiment, people payed $1 to $3 per month and see a thank-you note on websites instead of an advertisement. The money goes to the participating websites, and the more a person pays the less advertisements they will see.
Where do you all foresee this going? Which solution do you like better?